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Architecture Republic Design Orla Kiely’s New York Store

15.12.11

Irish-born London-based fashion designer, Orla Kiely launched her first US store in New York in September of this year, designed by Dublin-based practice Architecture Republic. The store – a stunning space of 2300 square feet– – houses Kiely’s latest collection in a large installation that can be best described as a 1:1 doll’s house. Individual rooms, representing a cross section of a typical house, are decorated with her latest wallpaper patterns and filled with her homewares. About the house, you can find pieces from her expanding range of bags, accessories, stationary and beauty products, as well as new pieces from her signature line of clothing.

Orla Kiely chose multi award-winning Irish architectural practice, Architecture Republic, for the design of the fit-out and was very excited about the unique spatial qualities generated by the installation. From exposed brickwork and high ceilings to more intimate domestic spaces and cosy corners, it is the variety of scales that makes it feel very both familiar and original, creating a very distinctive shopping experience. The concept, a central internal street that runs alongside the doll’s house, is the main display area that doubles up as a catwalk for launches of new collections. The modular furniture and lighting system can be adapted for a variety of other events. The cabinetry was designed by Architecture Republic in collaboration with Orla Kiely and made by one of Ireland’s top joiners, Oikos and London-based workshop, Oval. The displays were made using typical dimensions for domestic furniture in order to achieve a sense of familiarity.