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City Conversation #3 Daisy Froud


Having trained as a translator, Daisy now works as an interpreter of ideas and knowledge about places. She specialises in ‘community engagement’ and participatory design, structuring communication and learning between architects, public sector and communities in the fields of design, planning and urban renewal.

Her talk Everything Could Always Be Otherwise is about imagining, testing and presenting ways of producing buildings and places together. She encourages people not to assume that what they are told is how it should be, and to collectively and creatively challenge the status quo to make it better. Showing examples of her practice over the decade, she will discuss the tools and processes she devises to enable diverse voices to meaningfully contribute to design decision-making, and to shaping the future of places and spaces in intelligent, imaginative and equitable ways.

In 2003-2014 Daisy was a founding director of the award winning architecture practice AOC (Agents of Change) in the UK. These days, as a free agent, she collaborates with a broad range of socially and politically concerned practices, including regular collaboration with Adam Khan Architects, Gort Scott and muf architecture/art among others.

Daisy is a teaching fellow at The Bartlett School of Architecture, specialising in the history and theory of spatial politics, a Built Environment Expert for Design Council CABE, and a Mayoral Design Advocate, advising on community engagement, to the Mayor of London. 

The City Conversation is a collaboration between the IAF and CREATE, It explores how arts and architectural initiatives engaging with broader civic expertise can animate the public sphere and reimagine our cities, towns and neighbourhoods. We particularly encourage practising architects, artists, planners, geographers, local authorities and other professionals with a keen interest in more socially engaged and collaborative forms of architecture to attend.

We are grateful to the Grangegorman Development Agency and TU Dublin for partnering on City Conversation #3.